SocioAdvisor
Language of the target group and recommendations on exact selling proposition
Do you want that your clients speak with their target group the same language? What is specific for this language?
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Your selling propositions speak the language your clients are familar to:
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Your clients does not feel any discomfort when they read you selling propositions;
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Your clients understand your selling propositions immediately since they operate with words that your clients are accustomed to;
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You become a trustworthy partner that your clients can rely on;
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Particulars of the client language are numerically evaluated:
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You get exact recommendations on certain improvements that consider group targeting;
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Knowledge about the communicative style of your clients grows:
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You possess information about linguistic specific of your clients and can successfully apply it in marketing and advertising.
SocioModel
Human emotions and personality in your products
Does your product consider human needs? Does your product behave realistically?
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Assessment and use of human requirements and emotions:
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Customer's satisfaction grows since the target group feels positive emotions and constructive experience when dealing with your products;
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Consideration of human emotions and personality in product design:
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You can compose your marketing propositions using objective information about the client language.
SocioCulture
Training of intercultural interaction
Do you want to train intercultural communication with your employees that go abroad?
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Training of intercultural communication in standard situations such as meeting someone for the first time, negotiating, interacting with a higher-status individual:
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Explains reasons, for example, of emotions that accompany an intercultural situation and helps hence to reduce psychological stress;
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Explains motivations of interactants in the intercultural interaction:
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Minimizes the risk of intercultural communication through confrontation with the situations that are critical for a particular culture.
